Open letter to GM – rescue SAAB



Dear Mr Whitacre,

respecting your time and the many messages you receive I´ll keep it short and come straight to the point.

As a passionate SAAB driver for many years now I appeal to you trying every necessary effort to sell SAAB rather than close it.

For me SAAB stands for
• modern technology
• safety
• friendly and fair dealers
• reliable service
• individualism
• and many more qualities

When I bought my first SAAB – it was a SAAB 96 back in the early 1980´s – I soon became a fan because there were so many features built in that excited me and I had never seen in any other car. For me it seemed as if my car was constructed and designed by drivers like me and that SAAB vehicles were manufactured by people who would rather drive themselves but sell them.

If there is any opportunity to proceed in this tradition and keep the brand and the company alive then please, Mr Whitacre do all you can to sell but close SAAB.

In the end people (the public) will remember GM resp. YOU as the one who fought for high quality standards and variety in the vehicle branch and cared for the finanial existence of thousands of families. There is no better Christmas present you can give to the world.

Thank you for your time and attention and wishing you a blissful Christmas

Christoph Boehling

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Your comments are highly appreciated and hopefully will help keep SAAB alive

No results without initiatives

Today I called my car dealer. You know that one or the other car manufacturer has got big problems caused by the so called global financial crisis. I was just curious because I had heard rumors that Saab went bankruptcy and the label would vanish completely.

So I asked the lady on the phone: “How about the future of Saab?” And she surprised me when she said that there is a group of people trying to rescue the company. They have a website www.rescue-saab.com, you can follow them on twitter and you can subscribe to an appellation list of  today 14,539 registered Saab rescuers after 26 days!
Hey that´s great: 14,539 friends willing to help, in just 26 days!

This is a living example for holistic marketing: I is not only gathering information, contacts and trying to sell something to as many people as possible. More over there is the aspect of helping others who need help urgently.
And if Saab (this could be any other company as well) will be rescued chances are that Saab will find back to its well known quality, character and style.

May you always have friends to rescue you if you are in big trouble.

Christoph