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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)

By admin on Tuesday, July 27th, 2010 | No Comments

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Amazon.com Review

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote spe (more…)

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) [Hardcover]

By admin on Monday, June 21st, 2010 | No Comments

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Review

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Stop pushing your mes (more…)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition [Paperback]

By admin on Monday, June 21st, 2010 | No Comments

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Amazon.com Review

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest tr (more…)

Three Often Deadly Neglected Traffic Rules

By admin on Friday, February 26th, 2010 | No Comments

As you already know and what all top internet marketers repeat again and again:

The money is in the list

Where do you recruit subscribers to your list?

Of course they are your website visitors. And that means TRAFFIC.

So your online success starts with generating targeted traffic to your sites.

Unfortunately most website owners neglect one, two or even all three of the so called

GOLDEN RULES OF TRAFFIC GENERATION

  • Rule #1:

    Fact is: Nearly 90% of all keywords don´t bring enough traffic. Thus, you need traffic generating keywords that are worth your invested time and efforts.

    Or: Break this rule and nobody will be attracted by your site. You will fail at last!

  • Rule #2:

    Fact is also: Many keywords can generate traffic but have only little commercial value (these are the Tire Kickers). Thus, you´ll need keywords with significant commercial potential.

    Or: If you break this rule you’ll see “browsers” but NOT “buyers” on your site. That is waste of your time and efforts while the same time and effort can make you 5, 10 or even 100 times as much cash. Ignore this rule and you will fail at last!

  • Rule #3:

    Fact #3: Appr. 90% of most chosen keywords are too competitive to rank their sites on page #1 ! Thus you should choose keywords with low competition. Then your site can compete well!

    Or: If you choose competitive keywords you´ll have little or no chance to rank on the first page of the search engines and your invested time, efforts and money will be vaporized. Neglect this rule and you will fail at last!

Conclusion

  • You need a big list of willing buyers to make money online and offline.
  • You need much traffic to build your list.
  • You should land on page #1 at the search engines to have a fair chance to get many visitors to your site. Therefore you need low competition keywords.
  • You need well selected keywords in order to generate enough and targeted traffic to your website.

Hint

George Brown – you probably know him from Google Sniper – will launch his new product called Traffic Ultimatum on March 18th. Let´s see what he then will tell us about these 3 essential rules of traffic generation…

p.s.: You may claim a surprise bonus for instant download here and get updated as soon as there is more info available about George Brown´s Traffic Ultimatum.

Is there a law of success?

By admin on Saturday, February 28th, 2009 | No Comments

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“You always get exactly what you beleive to be worth.

This is exactly what you have pre-defined yourself.”

(Steed Doelger)

This is about certain so called “Cosmic Laws”. One of them is the “Law of Attraction”, another one is the “Law of Correspondence”.
The main reason why you are successful or not, why you earn piles of cash or stay poor … is the way you think.
Since your day of birth you were taught what is possible and what is not in your life experience. The limitations or possibilities of the hierarchy you accept will become your very own truth.

The only limitations you have are the ones you accept for yourself.
The success junkies I talked about last time know that there are no limitations but those we accept. But there is a difference between knowing and knowing.
Mostly we are used to say “I know …” if we talk about things we have heard and beleive they are true. That´s just information as we can learn at school or hear in the news. And that is what success junkies haven´t yet understood, not yet internalized.

On the other side there is a kind of knowing based on our own experiences. In these cases we can talk of our truths. This is knowledge which is manifested deep inside.

So we speak of the distinction between theory and practice.
The one who has internalized knowledge is more convincing than the one who only refers what he has heard from others, read in a book or seen on tv. The one appears to me us trustworthy whereas we tend to contradict the other one.

It´s nothing wrong with copying others as long as you use the copy as a basis for your own experiences which you then internalize. This of course is a matter of training, try and error. It´s the way children learn very efficiently.
Each one of your experiences has the potential of leveraging your knowledge and your worth.

If you ask successful marketing pros you´ll realize that they obey to the cosmic rules and have internalized the truths they´ve learned from others and checked critically.

To give you some living examples you may look at:

To your success

Christoph