Archive for the ‘basics’ Category


Do you need a salary raise?

The boss had listened in sympathetic silence as Mario went through the reasons why he needed, and felt he deserved, a raise. Then, with a compassionate smile, the CEO patted the younger man on the shoulder: “Yes, Mario,” he said kindly, “I know you can´t get married on the salary I am paying you. But [...]

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How To Make Money Online In The Personal Development Niche

If you are looking to make money on the internet in the personal development niche then the following information will help you better understand the exact actions to take in order to make this happen.

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Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition) [Hardcover]

Review “In a category that suffers from a surfeit of books related to personal experiences, one-off success stories made possible by budgets and resources unavailable to most firms, outdated theories as quaint as bloodletting, or mantras devoted to ‘big ideas’ or ‘exceeding expectations,’ 50+ metrics crackles like new money. For CEOs and those in marketing trenches [...]

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Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers [Paperback]

How to Get Started with Guerrilla Marketing “Jay is a genius. Now you can be one too. Just do what he and Jeannie say, don’t tell anyone where you got the ideas and you’re in. On the other hand, that would be selfish. Time to tell everyone you know what an amazing resource you’re getting…” [...]

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Marketing: An Introduction (9th Edition) [Paperback]

Review What reviewers are saying about Philip Kotler and Gary Armstrong’s recent work (Principles of Marketing and Marketing: An Introduction):”I have aggressively sought to utilize various assessment tools in my curriculum and have been very pleased with the Armstrong/Kotler support and value-added materials. I find the students often list them as “MOST HELPFUL” in course [...]

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Marketing Management (13th Edition) [Hardcover]

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis [...]

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Social Media Marketing: An Hour a Day [Paperback]

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social [...]

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Principles of Marketing, 12th Edition [Hardcover]

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing [...]

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) [Hardcover]

Review “If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on [...]

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Principles of Marketing (13th Edition) [Hardcover]

For undergraduate Principles of Marketing courses Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer [...]

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